WORLDS TOGETHER
From East Coast big-business, established attitudes to West Coast flair and gumption, founder Phil Inje Chang has crossed cultures in the US, and because of his Asian roots he has aligned himself with the more traditional cultures of Europe and Asia.
For better and worse, American standards occupy the top spot on the global stage, and especially in the realm of business that is very hard to ignore. Whether a company is looking to access the American market, or trying to adopt global standards, Mr. Chang is an unusual authority, because he knows the American way from the inside and through the eyes and sensibility of someone from an old culture.
In addition, he is sensitive to the unique cultural foundations of other parts of the world, and he is the first to point out that the American way suffers from its own faults and may not be appropriate. If global competition is about distinction and a strong USP, then countries like the UK could benefit from building on native strengths, and selectively integrating aspects of the American way that are positive in the UK cultural context. Please browse the articles posted on this site for more insights.
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